For any professional or expert in their field, having their name on the cover of a book is
the most effective form of advertising. A book says much more than a simple ad because
it is a testament to the author’s expertise. When a published work is seen by a reader, the
author’s knowledge becomes tangible, and a certain level of esteem is attached to the
writer, bestowing upon the words immediate credibility. As an advertising vehicle, books
obviously have a longer life than a sixty second video, a newspaper ad, or a ten second
internet pop-up. Books are kept for longer periods of time and often become a future
source of reference, thereby always reinforcing the association of the author to the
subject.
Writing a book however, can be time consuming for a busy person. The organization,
the writing, and the production of either a book or e-book can be trying at the very least,
and monumentally overwhelming in the extreme. The process of getting a book written,
into print, and out to the public is often the very reason that many great ideas never come to
fruition. This is where Authorship Media comes to the rescue.
Authorship Media is a publisher which helps experts become authors and ideas become
books. Its president, Kevin J. Martinez understands the tribulations and the triumphs of
publishing what he calls, “an expert book.” His own book, The Book on Put Option
Writing, introduced investors to an option trading strategy that is not often used while at the same
time helped promote his company Premium Capital Management. We spoke to him about
the new Expert Writing Service being offered by Authorship Media.
WHAT IS THE EXPERT WRITING SERVICE?
It is a service that will produce a short book detailing the expertise of our client. For
example, a doctor specializing in cataracts of the eye might put together a book on how a
cataract is formed, how they can be diagnosed, and how they are treated. We will work
with the expert and even write the entire book for them.
YOU WILL WRITE THE BOOK?
Yes, we will work with the expert in order to understand their subject matter and advise
them as to how it can be translated into an understandable and cohesive book. This is
done through a series of meetings, an exchange of notes and dialogues throughout the
process. The expert will have final say over all of the material written in his or her book.
After all, they are the experts, and we are just the people that help bring the message to
a broader audience.
WHO OWNS THE RIGHTS TO THE BOOK?
Once the book is completed all rights are owned by the expert. Authorship Media does
retain, for a time, only the publication rights.
WHAT MAKES “AN UNDERSTANDABLE AND COHESIVE BOOK?”
Most experts take their knowledge as a given. Their goal is to get from point A to Point
C but they often begin their story at Point B. They can give a brilliant explanation of the
subject, but often leave out some of the most basic information. This leaves the reader
lost, and feeling as if they are missing something along the way. Sometimes a reader might
need to find another source to fill in the blanks. When this occurs, it is tantamount to
leaving a theater in the middle of a movie in order to learn about the hero. We will
help to write a book to elevate the readers from novices on the subject to a level of
knowledge that will allow them to make an informed decision.
HOW LONG ARE THESE BOOKS?
These books are short, usually under 100 pages and more than likely between 60-90
pages. They deal with one subject and are written for an audience seeking basic
information. They are not meant to be War and Peace or a great scholarly work that can
only be understood by a Ph.D. These books are written for the public and they address
the information needed to make a decision.
THESE BOOKS SOUND LIKE A MARKETING TOOL, CORRECT?
Absolutely! These books can be given out to potential customers for free or marketed
through distributors, or a combination of both. We will even help with the placement to
retailers.
WHY WOULD SOMEONE WANT TO USE A BOOK FOR MARKETING?
Having your name on the cover of a book gives you instant credibility. It says; “This
person knows their stuff.” Whatever the subject; knowledge makes you the expert, but a
book makes you a star. When someone says “I wrote a book on that subject” people
immediately become interested. Consider a scenario where you’re at a party and you
casually mention that you are looking for a real estate agent. Suddenly, three agents
overhear your conversation and surround you with their business cards, but one also
hands you a book on how to sell a home. Which one of those agents is going to get your
attention?
DOES IT TAKE LONG TO GET A BOOK WRITTEN AND PUBLISHED?
Not at all, we have a turn-key system which under normal circumstances can deliver a
book very quickly. Each expert is different, so writing the book to their specifications
varies from a time standpoint. We work closely with our clients to say what is important and we
do it in a way that is always informative and easy for the layperson to understand. When it
comes to publishing however, we are the experts, and we will deliver a premium product
quickly. We want to provide each expert with a forum to educate, but more importantly we want
our experts to proud of the book that will bear their name on the cover.
HOW DOES SOMEONE BEGIN THE PROCESS?
Contact me directly at kmartinez@authorshipmedia.com for a free, no obligation quote
and discussion about your subject.
Check out Kevin's book, The Book on Put Option Writing by clicking here.
Read our monthly magazine, The In Print Review, by clicking here.
