WRITE A BOOK or LET US DO IT FOR YOU. Authorship Media's Expert Writing Service

For any professional or expert in their field, having their name on the cover of a book is
the most effective form of advertising. A book says much more than a simple ad because
it is a testament to the author’s expertise. When a published work is seen by a reader, the
author’s knowledge becomes tangible, and a certain level of esteem is attached to the
writer, bestowing upon the words immediate credibility. As an advertising vehicle, books
obviously have a longer life than a sixty second video, a newspaper ad, or a ten second
internet pop-up. Books are kept for longer periods of time and often become a future
source of reference, thereby always reinforcing the association of the author to the
subject.
Writing a book however, can be time consuming for a busy person. The organization,
the writing, and the production of either a book or e-book can be trying at the very least,
and monumentally overwhelming in the extreme. The process of getting a book written,
into print, and out to the public is often the very reason that many great ideas never come to
fruition. This is where Authorship Media comes to the rescue.
Authorship Media is a publisher which helps experts become authors and ideas become
books. Its president, Kevin J. Martinez understands the tribulations and the triumphs of
publishing what he calls, “an expert book.” His own book, The Book on Put Option
Writing, introduced investors to an option trading strategy that is not often used while at the same
time helped promote his company Premium Capital Management. We spoke to him about
the new Expert Writing Service being offered by Authorship Media.
WHAT IS THE EXPERT WRITING SERVICE?
It is a service that will produce a short book detailing the expertise of our client. For
example, a doctor specializing in cataracts of the eye might put together a book on how a
cataract is formed, how they can be diagnosed, and how they are treated. We will work
with the expert and even write the entire book for them.
YOU WILL WRITE THE BOOK?
Yes, we will work with the expert in order to understand their subject matter and advise
them as to how it can be translated into an understandable and cohesive book. This is
done through a series of meetings, an exchange of notes and dialogues throughout the
process. The expert will have final say over all of the material written in his or her book.
After all, they are the experts, and we are just the people that help bring the message to
a broader audience.
WHO OWNS THE RIGHTS TO THE BOOK?
Once the book is completed all rights are owned by the expert. Authorship Media does
retain, for a time, only the publication rights.
WHAT MAKES “AN UNDERSTANDABLE AND COHESIVE BOOK?”
Most experts take their knowledge as a given. Their goal is to get from point A to Point
C but they often begin their story at Point B. They can give a brilliant explanation of the
subject, but often leave out some of the most basic information. This leaves the reader
lost, and feeling as if they are missing something along the way. Sometimes a reader might
need to find another source to fill in the blanks. When this occurs, it is tantamount to
leaving a theater in the middle of a movie in order to learn about the hero. We will
help to write a book to elevate the readers from novices on the subject to a level of
knowledge that will allow them to make an informed decision.
HOW LONG ARE THESE BOOKS?
These books are short, usually under 100 pages and more than likely between 60-90
pages. They deal with one subject and are written for an audience seeking basic
information. They are not meant to be War and Peace or a great scholarly work that can
only be understood by a Ph.D. These books are written for the public and they address
the information needed to make a decision.
THESE BOOKS SOUND LIKE A MARKETING TOOL, CORRECT?
Absolutely! These books can be given out to potential customers for free or marketed
through distributors, or a combination of both. We will even help with the placement to
retailers.
WHY WOULD SOMEONE WANT TO USE A BOOK FOR MARKETING?
Having your name on the cover of a book gives you instant credibility. It says; “This
person knows their stuff.” Whatever the subject; knowledge makes you the expert, but a
book makes you a star. When someone says “I wrote a book on that subject” people
immediately become interested. Consider a scenario where you’re at a party and you
casually mention that you are looking for a real estate agent. Suddenly, three agents
overhear your conversation and surround you with their business cards, but one also
hands you a book on how to sell a home. Which one of those agents is going to get your
attention?
DOES IT TAKE LONG TO GET A BOOK WRITTEN AND PUBLISHED?
Not at all, we have a turn-key system which under normal circumstances can deliver a
book very quickly. Each expert is different, so writing the book to their specifications
varies from a time standpoint. We work closely with our clients to say what is important and we
do it in a way that is always informative and easy for the layperson to understand. When it
comes to publishing however, we are the experts, and we will deliver a premium product
quickly. We want to provide each expert with a forum to educate, but more importantly we want
our experts to proud of the book that will bear their name on the cover.
HOW DOES SOMEONE BEGIN THE PROCESS?
Contact me directly at kmartinez@authorshipmedia.com for a free, no obligation quote
and discussion about your subject.

Check out Kevin's book, The Book on Put Option Writing  by clicking here.

Read our monthly magazine, The In Print Review, by clicking here. 

THE FLUIDITY OF WRITING

"Creative juices flowing."

"Awash in inspiration."

“Prose that flows smoothly.”

“A sea of words.”

These are but a few of the terms used to describe the craft of scribes. The association between writers and water is quite telling. Water is an essential part of life and growth. It wakes up the sleeping, replenishes the thirsty and sustains life. Cities were built around bodies of it. 

To those who engage in word craft, writing is like water, because to them, writing is life. It is the very purpose and reason for living. It is what sustains them emotionally, spiritually, and psychologically. For an author, writing can ease inconsolable sadness, elevate feelings of personal accomplishment, and bring untold personal satisfaction. It helps to germinate and transform. Even a mild or shy individual can become a teacher, a judge, a comedian or a critic influencing their audience without ever seeing them. Writing can restore old memories by adding to or stripping away the patina of history. Like water, writing also purifies, cleanses, and replenishes.

Just as water takes on the shape of the vessel that carries it, true success is achieved when an author’s words become a part of the reader. Separately, a glass of water is simply a glass and a puddle; it is not until the two are joined together that they are both defined as something unique and purposeful. Without this union, the glass, like the reader, will remain empty and dry, while the puddle, like the writer, will evaporate.

Of all the elements water is the most powerful, but for it to be strong it must flow. Fluid water is healthy water while stagnant water is unhealthy and corrupted by its own its own inactivity. Writers must continue to flow as well; they must always be working and moving toward the next idea, refining their last sentence, or developing their next paragraph. It is through this fluidity that they too become strong.

The earth can nurture the seed, but without water the seed cannot grow. While fire burns bright, it eventually consumes itself, and if left unchecked, can be destructive. Wind knows but two emotions: anger and calm. Water however, allows the seed to grow, controls the fire, and enhances the mood of the wind. In much the same way, writing also promotes growth, dictates the intensity of emotions, and enhances the reader. The world cannot live without water or writers.

Visit: The In Print Review at http://www.authorshipmedia.com/Newsletter.html 

Family Memoirs and Good Books

I just finished reading a well written book titled A Place to Call Home by Mary Ellen Stelling and Peter James Stelling. It is a novelization of one family's memoirs and it made me wonder why more books like this are not written. Writers seek inspiration in so many places but often fail to find the treasure trove of material that stands before them.


What author Peter James Stelling has done with Mary Ellen Stelling's family sketches is nothing short of remarkable. He has taken events which might have been lost or forgotten and recorded them for posterity. He has recalled a past where so many of the same questions about life and happiness exist today and he does it in a grand and eloquent style.


A Place to Call Home could be a primer on how an author can find inspiration simply by looking homeward.


To read a review of this book please visit: http://www.authorshipmedia.com/Newsletter.html

F. SCOTT FITZGERALD AND JAY GATSBY.

Very few people get to call themselves Irish American with the same level of authority as F. Scott Fitzgerald. His name was actually Francis Scott Key Fitzgerald in honor of his distant cousin who wrote a poem called, The Star Spangled Banner  in 1812. It was later put to music and became the National Anthem of the United States. His father Edward Fitzgerald and his mother Mollie (nee McQuillan) were both born in the United States.

The Fitzgerald family was not rich, but they were comfortable and they could afford to send their young son to prestigious Catholic schools and then on to Princeton University. As a college student, Fitzgerald developed his writing skills by working on a number of publications. Unfortunately however, he did not apply the same amount of zeal to his classes and was put on academic probation. He later dropped out of Princeton and joined the Army to fight in World  War I.

It was this point in his life that gave inspiration to his best known work; The Great Gatsby. While stationed in Alabama Fitzgerald was introduced to Zelda Sayre whom he fell hopelessly in love with and sought to marry. Zelda came from a prominent family in Alabama where her father sat on the State Supreme Court. Despite Fitzgerald's proposals, she made it clear that she would not marry him until he could demonstrate that he was financially able to provide for her. This same dynamic exists in The Great Gatsby where the penniless Gatsby tries to amass a fortune to gain the hand of Daisy.
Fitzgerald was able to convince his beloved that he was more than capable after he sold his first novel, This Side of Paradise to Scribner Publishing.

"Scott" and Zelda became the "It"couple that defined the Jazz Era, but their relationship was just as tragic as the finale of The Great Gatsby. In the end Zelda would suffer from a series of nervous breakdowns and would be institutionalized. Fitzgerald would teeter on poverty as he spent his last penny to see that his wife received the best medical care available. Zelda would eventually die tragically in a fire that consumed the sanitarium that she was in eight years after her husband died of a heart attack in 1940.

For an observation on The Great Gatsby, please read my article in The In Print Review at: http://www.authorshipmedia.com/Newsletter.html 

THE IN PRINT REVIEW IS NOW ONLINE!

The first edition of our new literary magazine has hit the cyber street today and whether you are a reader, a writer, or just an aficionado of the written word; The In Print Review is for you.


This edition contains an interview with Pulitzer Prize nominated author Charles McNair, A review of an important new work by David O'Connell titled; The Art and Life of Atlanta Artist Wilbur G. Kurtz, an analysis of The Great Gatsby comparing the book and its film versions, plus much more.


Please check out our magazine at the following link:


http://www.flipsnack.com/Authorshipmedia/the-in-print-review-ftp5ehuvl.html


If you like it please subscribe. It's free.

COVER ME, I'M PUBLISHING A BOOK!

The first point of sale for any book is its cover, and the three most important sales elements of the cover are: the title, the graphics on the front and the information on the back. A book's cover is like the bread of a sandwich, while the pages in between are like its meat. Left unadorned, the ingredients of the sandwich may not look so appealing when lying on a plate without a way to hold them. Bakers do not consult butchers as to the type of bread to use in making a sandwich but both play an integral role in the finished product. So too is the relationship between a writer and a cover designer. The writer delivers the finest product and the designer packages it for consumption.


A good cover design on the front of a book should catch the potential reader's eye like an illuminated sign on a dark highway. It should be both artistic and promotional at the same time. The front cover will serve as an unofficial trademark for the work after publication, so it is important that it is done professionally. Writers may give their suggestions initially but then they must step back and let the designer have the freedom to interpret their vision of the story. Like an editor, a cover artist is a separate set of eyes seeking to enhance the work. The cover of a book can be simplistic or ornate but it should never be dull.


There is an old adage that says: "You can't judge a book by its cover." But there is a place where a book is actually judged by its cover and that place is the back cover. Once a reader has been drawn to the book they will invariably pick it up and turn it over (or read the dust jacket if it is a hardcover). This is the most important moment for both the reader and the writer because this is where a connection is made or lost. Many writers and publishers make the mistake of ignoring the importance of the back cover. Instead of a synopsis they will place either a large photograph of the author; a string of one or two line passages from book reviews; or a vertical line of single word adjectives like "Magnificent", "Thrilling", and "Suspenseful" followed by an inordinate number of meaningless stars. True, it might be interesting to know what the author looks like, or that the story is worthy of all those wonderful accolades, but what is really nice to know is what the book is about.


The only time a book can avoid placing a synopsis on the back cover is when the title says it all. A History of the Peloponnesian War by Thucydides needs no explanation as to what it is about. Whereas, Nick Flynn's profanely lyrical title; Another Bulls**t Night in Suck City alas, should probably include a synopsis as well as an apology. There is a lot of leeway when choosing a title for a book. It does not have to be catchy, poetic, or even informative but it should make a reader want to learn more about the subject. One thing a title should never be is an inside joke or a pronouncement of the author's intellectual superiority. Case in point: One of the original titles considered by F. Scott Fitzgerald for what would become The Great Gatsby was Trimalchio in West Egg. Though this title may have made sense to the peers of Fitzgerald who studied classical literature and carried Ivy League diplomas, the average reader would have no idea that Trimalchio was a decadent character known for his lavish parties in Petronius Arbiter's Satyricon.  Fortunately, wiser heads prevailed by the time the book went to press.


The cover of a book, its graphics, its title, and its back cover are all important parts of a successful marketing strategy, but the real artistry should always be in what lies between the covers. Good writing can never be diminished by a bad cover and amateurish writing can never be elevated by a great one.


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THE BOOK ON PUT OPTION WRITING

"The Book on Put Option Writing" is available in paperback and ebooks, but even better, the first chapter can now be downloaded for free by clicking here.

"The Book on Put Option Writing" focuses on a single option strategy that generates an immediate cash credit for the trader's account and can be used to create a "paid limit order." It can be utilized in either a bullish, neutral, or even in a somewhat bearish market.

Many option books being sold are simply long technical descriptions of puts, calls and the various strategies that employ them. They tend to be nothing more than dry text books which most new investors either loose interest in by the first chapter or just get completely lost by the second.

"The Book on Put Option Writing" however, was written with the novice investor in mind. Chapters are written in clear and easy to understand language. Many have quizzes at the end for the reader to measure his or her comprehension of the material and there are real world examples of trades that are dissected to show the logic and strategy behind them. Experienced traders can find this book helpful as well, finding new insights to old practices.

While other books try to explain the technical aspects of every single option trade; "The Book on Put Option Writing" only deals with selling puts. What might only be a few limited pages or paragraphs in other books, is transformed and expanded into 80 pages of detailed explanation in this book.

"The Book on Put Option Writing." It's concise, it's thorough and it's worth a look. Click here to read the first chapter.